MORE EXPERIENCE

Marketing Savvy

With an English degree, creative flare, and interest in marketing my career has spanned a wide variety of industries. I have created, edited, and published content pieces in many formats, across dynamic channels, and helped brands target B2B and B2C audiences through personalized content and supportive data analytics. 

​

Just after college I got an experiential education in SEO through management and trading of a sizeable domain name portfolio for which I helped run keyword analytics in support of automated website building software connected to affiliate marketing campaigns. From there I founded my LLC and dabbled in rental property management and dog grooming on the side while I sought experience and a focused career path direction. 

​

I interned with a publishing company in Tulsa, OK as an editorial assistant within the Dental Department. While there, I cut my teeth on writing and editing journalistically, and for a specific industry with a very technical audience of Dental professionals. I recorded weekly product review videos and learned about running a YouTube channel. I gained confidence interviewing dental professionals about product and research developments for my written and layout design contributions to a monthly e-magazine called PROOFS. 

​

The publishing co. held a hiring freeze while the industry struggled with the transition from print to digital. Meanwhile, I stumbled into my first "real" office job with an Oklahoma manufacturing company, a maker of a safety product called rupture discs. In my three years as the marketing communications person for that brand, I serviced three unique industry segments (Chemical Processing, Oil & Gas, Building/Fire Safety) with tradeshows, digital campaigns, and sales enablement materials while also managing the overarching brand and PR efforts. 

​

Consulting Chops

After hiring  a digital agency in my role as a marketer, I decided to try my hand at freelance content services. I worked with a Tulsa-local group of yoga studios, a few restaurants, and a Kickstarter project to create social media calendars, content, and strategy. I also worked briefly with an OK-based billboard company where I developed a better understanding of "Out of Home" (OOH) advertising - strategy and design - and the role it plays in a larger marketing outreach plan. I enjoyed client consultation services and helping customers engage audiences in new industries to me then, such as senior living care, personal fitness, home pest prevention, and more.

​

In 2019, I found my way to remote agency teams where I honed my skill sets as an expert content creator, communicator, and consultant. I advised on social media strategy (content, analytics, etc.) for beer, wine, and liquor brands and handled community engagement on social media for a collection of hospitality brands. I learned the foundational regulations and community requirements for Wikipedia and became a researcher, and consultant for recognizable brands in Telecom, Airline, Paint, and other industries, helping them adhere properly to guidelines on the site. 

​

Furthering my experience in the agency realm and with client work, I joined an international agency team specializing in marketing automation. My role as a client success strategist built new muscles for me in relationship management and consulting with account renewal cycles in mind. Leveraging that position for one with a Director title, I had yet another opportunity to join a much smaller agency upstart where I specialized in public relations and added the Biopharmaceutical industry to the list of client types I serviced. That role also allowed an opportunity to draw on old skill sets in a new way to aid with business systems setup and operational infrastructure to support scalability.